website redesign
Strong brand recognition ensures that visitors remember the brand and are more likely to return, ultimately driving customer loyalty and conversions.
Timeline: 9-12 Months
Research
Role: Creative design lead - Graphic Designer - UI/UX Design
Industry: SaaS and Technology
The team and myself conducted preliminary research through interviews with employees and clients, then pain points were identified through a review of the company’s internal improvement ticketing system. Additionally, an evaluation of the website’s current analytics, customer journey, and various statistics was completed. The results led to an understanding of what was and wasn’t working on the site leading to the creation of a list of improvements.
Brand Refresh
Colors
Typefaces
The feature that stood out consistently across all: the incorporation of a wide variety of colors transformed into gradients for each page to symbolize how images are all unique and colorful.
Images come in all sizes, shapes, and most importantly, colors. We wanted to show inclusivity across the brand.
As the website was being refreshed, the corporate branding required a new aesthetic as well. Throughout many iterations and collaborative coffee-fueled meetings, the team decided on new typefaces for the brand.
Preliminary Mockups
Refinement
As we progressed as a team, we spent many hours and meetings combing through the customer journey of the website. Additionally we continually reviewed and refined the overall design elements, solved the problems we uncovered, and the brainstormed solutions for improve overall site optimization.
Final
Through open communication and leveraging each member’s expertise, we ensured alignment with project goals and delivered an innovative outcome for the company rebrand.
2024 Proposal
Before I embarked on my new journey across the digital landscape, I had worked on redesigning the LiquidPixels brand on their website.
With input from the Sales team, I had spearheaded the refreshed look to include a completely different color theme to invoke excitement and a fresh, bright perspective.
Orange was chosen to be the new CTA / accent color—the complete opposite of the calm and serene blue. Orange is backed by data to be a better CTA color to drive conversions.
I proposed three new gradient colors that would flow across all website pages. Additionally, I had developed a better page site structure to focus on the components of: Overview, Problem Statement, Solutions, and Trust Statements to add validity to the claim.
